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“... Because Bikes are Awesome”
A simple phrase that says it all. Asked to create a film campaign that speaks to the roots of a brand, this concept blends timeless coming of age moments with the freedom of two wheels. The films SkidsVille and Siblings take us back to where it all began, emerging as the brands most engaging initiatives two years running.
some things
never change.
Created to define the core values of Diamondback Bikes, this film campaign used multiple era’s, human narratives, and a healthy dose of “hell yeah” to show the age old principles of working hard for what you want, and how bikes have the ability to bring out the kid in all of us.
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